1000+ ways to donate online
Consider these.
- More than a hundred million people worldwide actively use Facebook and almost a half of this chunk logs in everyday.
- A significant percentage of users in age bracket of 11-25 who have a philanthropic bent use social networking to contribute to their favorite causes.
- ‘Causes’ – a charity application on Facebook raised $300 000 bringing together more than 2.5 million users.
These figures might just give you a fair idea on how and where the new age philanthropist is acting as a Good Samaritan. More and more users today are logging on to the internet read as Social Networking Sites to satiate their charity urges.
Defying the clichéd mailers and telephone calling mode of advertising, they are increasingly sending pay per clicks, Join a cause and other such web based fund raising pitches to their own virtual networks.
Non Profit entities, big and new start ups alike are also gradually looking up to social fundraising through websites such as MySpace; Twitter; Facebook and social media sites like blogger; just give etc.
Though the rate of conversion of users to donors is slow, this ratio is rapidly gaining momentum. Facebook alone has a consistently growing number of charity/fund-raising applications looking to tap this universe of willing and impulsive donors. The donations may be considerably small in comparison to the fat cheques these non profits are accustomed to but taking into account the multi million user network, it does matter a lot.
To woo the bracket of users who spend a considerable time of their lives in the virtual world, the charitable institutions are tying up with ecommerce marketers like ebay. The users buy their favorite products online and of these collections a certain portion of the sum goes to the cause the user supports. From building their profiles on the networking sites to hiring application developers for a more interactive user experience, these non profit bodies are leaving no stone unturned.
And it seems all the effort is paying off well. The torch bearers of the social networking age are coming up with newer ideas to capitalize on the enormous power of social networking. Yahoo, for instance has launched a Charity Badge is association with ‘Network for good’ - a non profit – for users to put up on their websites, blogs and personal profiles on their network pages. Facebook has a multitude of charity applications like Good Samaritan, iRipple, Good Search, Social Vibe among others. MySpace too has come with the ides of widgets that are
linked to the charity you believe in and desire to promote among you friends, their network and their friends and so on.
If you go by numbers, there cannot be a definitive arrangement that presents the actual trend of charity going hand in hand with social networking. These figures are changing by the minute as the number of users accessing and using these sites is doubling every day. And with them, those who sustain on this are also growing.
Now you can sit in a small farm in the country side of England and share your concerns with the orphans of China. More so, if you seem to be confused on the choice of the charity vehicle you should adopt, there are websites to help you decide. Once such website is helpalot.org that helps you find trustworthy charities functional online.
With social media, the outreach is unfathomable and the costs are almost negligible. This translates to more and more members, supporters and donors to the causes advertised. And considering the trend of people’s habits, this era is here to stay.
It is the harbinger of good times for the underprivileged, for those who do not have a network and those who shy away from being social, tweeted or followed.




During my routine metro trips to the office, I see people playing music on their speaker cell phones not caring for someone else’s comfort or even the legal disallowing of the same. I notice people staring at the female strength with digging eyes. Several times, I have spotted men spitting where it is disallowed or morally objectionable. I complain. I register a strong growing sense of my superiority over others as I do not indulge in such acts. Shameful and inhuman for me.










